Building a Winning Analytics Strategy Using ‘Golden’ Customer Data
March 10, 2021 • Webinar 2pm ETRegister
The Massachusetts Executive Office of Education (EOE) works with early childcare and education providers and 29 public colleges and universities to create a ‘connected’ experience across the education system. Like many organizations, Mass EOE faced major data challenges creating unique or ‘golden’ customer records. A legacy data management system failed to remove duplicate records from siloed systems, making identifying relationships between customers extremely difficult. This inhibited Mass EOE’s mission to connect students, teachers, and other members with beneficial services and resources.
To solve this challenge, Mass EOE turned to Tamr to create golden records for every student, teacher, and organization in their customer base. This 360-degree view provides the analytic insights required to better serve their customers.
Register to learn how to build a winning analytics strategy using mastered customer data including:
- Strategies to overcome data challenges that will earn you an ‘A’ in analytics
- How to use machine learning to automate data cleaning and customer data integration
- Strategies that can improve customer upsell and cross-sell opportunities