Dive Brief:
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Google announced Tuesday a number of enhancements to G Suite Enterprise edition that offer its large customers better control and visibility, according to a company blog.
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The new features provide more powerful access control for administrators with Security Key enforcement, more data control with Data Loss Prevention (DLP) for Google Drive, DLP for Gmail, S/MIME for Gmail, and more analytics and insights by connecting BigQuery with Gmail.
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According to Reena Nadkarni, product manager at G Suite, the additions will give enterprise customers "the control and visibility they expect (and their CTOs and regulators often require) in G Suite."
Dive Insight:
Google wants to make sure its enterprise customers are happy, and that means making a number of enhancements to give them better control and visibility over their processes running in G Suite.
Companies also need to consistently introduce innovative applications and new features so they can better-reach their customers. In December, Google introduced App Maker, which allows anyone in IT, or even citizen developers, to build and deploy apps, part of the company’s effort to make it easier for G Suite customers to build applications.