Dive Brief:
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On Thursday, Google announced a new alliance with Marketo, an enterprise business-to-business marketing automation company, according to a Google blog.
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Marketo will transition its marketing automation product infrastructure from on-premises data centers to the Google Cloud Platform, allowing Marketo customers to use G Suite offerings as well as analytics tools, such as Google BigQuery and Machine Learning APIs.
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Googe's new alliance with Marketo is another step in the cloud provider's efforts towards collaboration with leading SaaS organizations (Evernote and Box) and commitment to offering a cloud platform best suited for hosting applications, integrating with Google's productivity suite and applying machine learning and data analytics, wrote Nan Boden, head of Google Cloud's Google Technology Partners.
Dive Insight:
Who doesn’t want to partner with Google?
Picking top SaaS companies and forming alliances with them seems an ingenious way for the company to grow its cloud platform. And by working with these top companies, Google indirectly touches all of their customers as well.
Earlier this year, Google cloud leader Diane Greene said Google was "made for the enterprise." But the company is still playing catch up when it comes to enterprise cloud adoption. Although it boasted 92% growth in the second quarter of 2017, the company’s cloud market share currently stands at about 5% behind AWS, Microsoft and IBM, Canalys reports.
