- Nike on Thursday said that on June 17, Ratnakar Lavu will begin work as its first global chief digital information officer, a new position.
- He most recently was chief technology and information officer at Kohl's, where he led IT, digital and consumer technology, according to a company press release. Before that he was chief technology officer at Redbox.
- Lavu will report to Chief Operating Officer Eric Sprunk.
The creation of this job within Nike's top ranks comes as the company's products and retail locations become more dependent on technology.
Mobile capabilities — including pickup spots, self-checkout kiosks and features that enable apparel and footwear browsing in-store — are cornerstones of the retailer's members-only Nike Live store and House of Innovation flagship concepts. And its Nike Fit tech is furthering product development and manufacturing as well as customer-facing experiences at the store and shoe level, helping shoppers find the ideal shoe fit or optimally lace their shoes.
In a statement, Lavu's new boss said he was tapped to bring agility and a consumer focus to its digital operations. "Moving at the speed of the consumer requires sharpening our ability to sense and serve," Sprunk said. "Ratnakar's 20-year track record in building seamless consumer experiences and leading teams through dynamic, digital transformations will further accelerate our growth."