Dive Brief:
- Perplexity launched new tools for its business customers, including AI-native browser Comet Enterprise and Computer for Enterprise, which harnesses 20 frontier models and connects to existing applications, the company announced Wednesday.
- Administrators can control where and how Comet Enterprise operates by enabling permissions across the browser or limiting it to specific domains, the company said. The tool can answer questions and review action logs for each browser session, and it can be installed across employee devices.
- Meanwhile, Computer for Enterprise supports team collaboration through tools such as Slack. The platform can “handle coding with Codex and Claude, create dashboards, financial models, and decks without waiting on a data scientist or analytics team,” according to Perplexity. Computer for Enterprise is an extension of Perplexity Computer, announced last month.
Dive Insight:
Perplexity is gearing its latest product releases toward orchestration across multiple systems, AI models and tools as it competes against other providers for the fast-growing enterprise AI market.
Global AI spend is expected to reach $2.5 trillion in 2026, an increase of 44% year over year, according to management consulting firm Gartner. But enterprises are grappling with data silos and scalability of existing products, which hinder their AI projects, according to data analytics software company Ocient.
After launching Perplexity Computer, the company said in a blog post that “orchestrating across models and families is the only way to build a system versatile enough to handle real work.”
“When you need deep research to inform a decision, you want a model optimized for accuracy and retrieval,” Perplexity said in the post. “When you need to write code, you want a model trained on billions of lines of production codebases.”
Computer for Enterprise uses app connectors to query Snowflake, Salesforce and hundreds of other platforms, according to Perplexity.
“That means a financial analyst can ask for revenue by vertical from Snowflake, while a sales team can pull CRM data and competitive context at the same time,” according to Perplexity. “Computer writes the queries, runs them, and returns structured results.”
Perplexity also launched Personal Computer, which will run on a dedicated Mac mini, to help ease cross-system automation for enterprise users.
“Personal Computer is a digital proxy for you, working constantly on your behalf and allowing you to orchestrate all of your tools, tasks, and files from any device, anywhere,” Perplexity said.
Amid Perplexity's emergence as a provider of AI-fueled search capabilities, Google has bolstered its search offerings with AI, adding features such as AI overviews and AI mode to augment results. The tech giant also provides Vertex AI Search for enterprises to deliver search results across applications and content.
ChatGPT creator OpenAI in February released Frontier, its own enterprise offering for agentic AI, that “connects siloed data warehouses, CRM systems, ticketing tools, and internal applications” to give AI agents business context upon which to deliver fast, consistent responses. Last year, the company released Atlas, its own browser with ChatGPT built into it.
