Dive Brief:
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Amazon Web Services (AWS) is considering creating its own enterprise productivity suite to compete with similar tools from Microsoft and Google, reports The Information.
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Like other products on the market offered by Microsoft (Microsoft Office 365) and Google (Google G Suite), AWS’s productivity suite would include things like email, file storage and video conferencing apps, sources told The Information.
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The product is in the early stages of development and AWS is not yet sure what tools it would include, according to the report. But the suite would include the coming upgrades to WorkMail and WorkDocs, in addition to the newly launched Chime, a video conferencing service the company released last week.
Dive Insight:
It's not enough to just dominate in the cloud. Not to be outdone by its two closest cloud competitors, AWS is looking to branch further into the enterprise space in an area where Microsoft and Google dominate.
Though AWS clearly leads in the cloud, productivity services are another story. At the moment, Amazon’s enterprise productivity services are considerably less advanced and less popular than those sold by Google and Microsoft, but it looks like the company may be looking to change that.
Offering its own productivity suite could give AWS another avenue into the enterprise. The company has found great success with cloud for the enterprise, adding more advanced productivity tools to the mix could give Amazon new options as its consumer offerings face increased competition.
