Miller Heiman Group Names Walker Sands Communications Global Agency of Record

Posted May 30, 2018

Walker Sands Communications has been named the global agency of record for Miller Heiman Group as the sales training and consulting company undergoes a major brand evolution. 

Walker Sands, an integrated public relations and digital marketing firm for B2B technology and professional services companies, oversees all strategic components of Miller Heiman Group marketing, including strategy, branding, creative services, demand generation, public relations, content development, website development and social media.

Through an integrated marketing strategy and creative campaigns, the agency supports Miller Heiman Group’s brand evolution from a legacy sales training company into a modern sales consulting and technology company. In addition to ongoing demand generation and public relations programs, Walker Sands leads efforts to restructure Miller Heiman Group’s product portfolio, launch a major new technology product, and develop a global website focused on B2B lead generation.

“The partnership between Walker Sands and Miller Heiman Group helps us evolve our brand and lead the sales industry into the future,” said Aimee Schuster, chief marketing officer of Miller Heiman Group. “While we have a rich history offering world-class sales training, I’m excited to work with Walker Sands to expand the Miller Heiman Group brand into new categories and channels.” 

Miller Heiman Group chose Walker Sands based on its advanced integrated marketing capabilities and history of delivering strong, measurable business results for B2B technology companies like CloudCraze, G2 Crowd and Sprout Social.

“Integrated marketing and B2B technology are at the core of everything we do at Walker Sands,” said Mike Santoro, president of Walker Sands Communications. “As technology continues to drive the market in new and exciting directions, we are thrilled with the opportunity to evolve the Miller Heiman Group brand and play a key role in its global growth strategy.”

This announcement comes on the heels of a strong year of growth for Walker Sands. In 2017 alone, the firm earned its fifth consecutive spot on the Inc. 5000 list; opened a new Seattle office; and was recognized with a Holmes Report SABRE Award, AVA Digital Award, SABRE In2 Award and PRSA Skylines Award. 

To learn more about Walker Sands’ integrated work, visit


About Walker Sands
Walker Sands is a public relations and digital marketing agency for business-to-business technology and professional services companies. With an integrated approach to their suite of services, Walker Sands helps clients build brand awareness, enhance credibility and drive new business. Walker Sands is a five-time Inc. 5000 honoree and regular recipient of some of the industry’s most prestigious awards from organizations including PRSA, Holmes Report and PR News. Walker Sands was founded in 2001 and has offices in Chicago and San Francisco. To learn more, visit

About Miller Heiman Group

Miller Heiman Group is the global leader in providing organizations the sales methodology plus technology to drive revenue. The organization consults with successful brands, both large and small, to implement training, technology and coaching that drastically changes business outcomes. Through a combination of system innovation, unique industry research and proven learning approaches, Miller Heiman Group is future-proofing clients through the next wave of sales disruption. For more information, visit