August 14, 2023 – Viseven announced a new release for eWizard content experience platform that contains a range of improvements and configurations for better user experience.
As a flagship product of Viseven, eWizard provides companies and agencies in the pharmaceutical, life sciences, and healthcare industries with the functionality to streamline content production for omnichannel marketing campaigns. The content experience platform aims to improve customer satisfaction, accelerate time to market, and reduce spending on content without losing its quality.
"Our team constantly analyzes how our clients can use eWizard to produce content and perform marketing activities more efficiently, which results in new releases," says Roman Vasylenko, CTO at Viseven and Creator of eWizard. "We're excited to share the latest release to provide eWizard users with more opportunities for planning, creating, and publishing content. And I'm thrilled to inform you that we're already working on more significant changes for eWizard that we'll be able to demonstrate soon."
eWizard includes multiple services that allow stakeholders from different organizations, teams, and geographies to work in a single environment and plan, create, publish, deliver, manage, and analyze content for various marketing channels.
The eWizard team dedicated the new release to three platform services: Editor, Publisher, and Planner. In Editor, eWizard now highlights the prohibited characters applied to UTM and URL parameters in the "Edit link" pop-up. In Publisher, eWizard developers implemented the transfer of the subject line created for emails, email briefs, and email fragments in Editor after publication to Veeva Vault.
In Planner, eWizard automatically fills in mandatory metadata fields with a single value in the “Create new”, “Edit details,” and “Make a copy” popups of the Journey Planning and Operations & Delivery widgets. Additionally, users can filter content by the agency assistance metadata.
Powered by Viseven, eWizard is a content experience platform for life sciences marketing teams and healthcare digital production agencies. The platform also enables top enterprises and SMBs in the pharmaceutical industry with advanced functionality to optimize content production at a large scale and create personalized experiences for multiple segments of customers.
Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven's digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company's solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe.