SIOUX FALLS, SD – July 17, 2025, Prismatic, the embedded integration platform for B2B software companies, today announced the launch of its embedded workflow builder, a fully white-labeled, low-code integration platform that enables B2B SaaS companies to let their customers create and manage automations directly within their products.

Embedded workflow builder addresses a critical challenge facing B2B SaaS companies: customers increasingly demand custom integrations, but building one-off solutions requires significant engineering resources and limits scalability. By embedding a self-service workflow builder directly into their applications, SaaS companies empower customers to solve their own integration needs while accelerating onboarding, increasing product stickiness, and scaling integration capabilities without proportional engineering investment.

"B2B SaaS companies face constant pressure to build custom integrations for individual customers, which diverts engineering resources from core product development," said Michael Zuercher, CEO and Co-founder of Prismatic. "Embedded workflow builder transforms this dynamic by putting integration creation directly into customers' hands, scaling capabilities while increasing customer satisfaction and product adoption.”

Empowering Customer Self-Service

Embedded workflow builder enables customers to build, test, and deploy workflows entirely within the SaaS application interface through an intuitive drag-and-drop interface that fits natively in the application’s UI. Key capabilities include safe exploration environments where customers can explore and learn before making changes, one-click deployment with built-in version control, and fully customizable branding that feels native to the host application.

Customer implementations demonstrate significant operational benefits, with companies reporting faster customer onboarding, improved product stickiness, and expanded integration capabilities as customers build workflows that increase platform dependence and accelerate time-to-value.

"After evaluating numerous embedded iPaaS vendors, Prismatic emerged as the clear leader for scaling customer integrations," said Matthew Haber, Co-Founder and CEO at Cofactr. "Their toolset empowers our customers to build, deploy, and manage their own integrations with confidence."

Enterprise Security with Customer Autonomy

Embedded workflow builder maintains enterprise security standards while enabling customer independence. SaaS companies retain complete visibility through centralized dashboards tracking all customer workflows, with SOC 2 compliance, GDPR readiness, and enterprise-grade security built-in.

Prismatic's customer-centric approach has driven recognition as a G2 Category Leader for eleven consecutive quarters and 99% customer satisfaction, the highest in the embedded integration category. Today, B2B SaaS companies worldwide, from startups to Fortune 500s, trust Prismatic to help connect their products to the other products their customers use.

SaaS companies interested in enabling customer self-service integrations can start a free trial at https://prismatic.io/free-trial/ or contact sales for a personalized demo.