Dive Brief:
- Deloitte plans to use Google Cloud’s generative AI capabilities to build industry-tailored solutions, the consulting firm announced Monday. The move expands on a decade-long partnership between the two companies.
- Growing client demand for enterprise-grade generative AI drove the decision, Jason Girzadas, managing principal, businesses, global and strategic services and CEO elect at Deloitte US, said in the announcement.
- Deloitte launched a generative AI practice last month, as the three big cloud providers — Google, AWS and Microsoft — moved forward with plans to deploy new AI technologies on their platforms.
Dive Insight:
Deloitte’s generative AI practice is built around a market incubator with dedicated engineers and an R&D team that can fine-tune foundation models for enterprise use.
The team will leverage Vertex AI, the PaLM Foundation Model and Google Cloud’s Generative AI Studio, along with open-source and third-party models available through the platform, Deloitte said.
In addition to building new business applications, the practice will help organizations improve upon existing tools.
Through the expanded partnership, Deloitte and Google Cloud will work to build applications for financial service analysts and consumer business marketers, the announcement said.
While OpenAI’s ChatGPT and Google’s Bard have already captivated the general public, barriers to enterprise adoption remain.
Data governance and privacy concerns represent one major hurdle. Workforce skills gaps and the potentially difficult process of integrating new tools into the existing tech stack are other salient issues that must be overcome.
