Dive Brief:
- EMC employees that use computers during customer meetings can use only Dell products going forward, sources reportedly told The Register.
- As Dell and EMC prepare to complete their merger, EMC purportedly issued a statement insisting that customers of the two companies only see Dell laptops during meetings and consulting engagements.
- EMC workers that use Apple products as part of that company’s existing BYOD policy will need to leave them at the office, according to the report.
Dive Insight:
BYOD at EMC may come to a halt altogether as the merger progresses. In the past, Dell executives have shot down BYOD for its employees.
Normally, concerns around BYOD focus on protecting the enterprise from employees that can inadvertently put both the company and its data at risk. But this move appears to be more about branding.
"We're not going to say you can bring whatever you like because we are Dell and that is the business we are in," Dell UK boss Tim Griffin said in 2013.
A 2015 survey from CompTIA found the popularity of BYOD may be waning. The survey found that 53% of businesses do not allow bring-your-own-device policies, up from 34% in 2013.
