Dive Brief:
- Dell Technologies CEO Michael Dell shared some details on the company's new unified channel program Wednesday while speaking at the Canalys Channel Forum. The company boasts that the new program is "simple, predictable and profitable."
- Dell said the new post-merger channel program will "combine the best bits of both firm's former offerings," according to ComputerWeekly.
- More details about the new channel program, which will debut next year, will be shared at Dell EMC World later this month.
Dive Insight:
Currently, half of the company's business is indirect, but Dell said he’s all for growing the channel even bigger. The larger the channel grows, the more market potential the company has.
"We never put a ceiling or upper limit on the channel," Dell said. "But if you look at Dell since 2007, there has been a real change in our business in EMEA, with half going through the channel, and we are growing at a double-digit growth rate."
Dell officially completed its $62 billion acquisition of EMC last month. The new company, Dell Technologies, is now the largest privately held tech company in the world, with 140,000 employees and annual revenue of $74 billion.
The merger sparked a battle between Dell Technologies and HPE to win over channel partners. In June, HPE reportedly spoke to "several hundred" Dell-EMC partners during HPE’s Discover Conference in hopes of recruiting them to sell the HPE product portfolio. The company also offered "special accommodations" to allow partners to move into the HPE channel program at the same level they are at with Dell-EMC.
