Advanced security analytics, which can warn users of potential security incidents and provide guidance on optimal responses, will be embedded in at least 75% of security products by 2020, according to a new report on security software trends from Gartner.
Meanwhile, startups with innovative approaches to security will cause continued acquisition, integration and consolidation in the software security market, according to Gartner. On top of that, Security as a Service will see continued growth, and the regulatory environment, including the EU’s impending General Data Protection Regulation, will drive enterprises to look for vendors that provide them needed visibility and control of their data.
"The overall security market is undergoing a period of disruption due to the rapid transition to cloud-based digital business and technology models that are changing how risk and security functions deliver value in an organization," said Deborah Kish, principal research analyst at Gartner, in a press release. "At the same time, the threat landscape and rise in the number of high-impact security incidents are also creating demand for security technologies and innovations that deliver greater effectiveness."
Changes in the IT landscape are causing enterprises to rethink their security and risk management software investments, according to Gartner. For example, Security as a Service is clearly growing in appeal as the threat landscape continues to grow and evolve.
A recent report from Insight found of those companies investing in the cloud, over half said they invested in Security as a Service, making it the number two "as a Service" choice after software.
Meanwhile, old guard security companies have struggled in the evolving cybersecurity market. Technology Business Research (TBR) recently predicted the market will see significant shifts wherein large established vendors — including Symantec, Cisco, IBM, Check Point and Intel — will have a harder time competing against emerging vendors.