Dive Brief:
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On Monday, Microsoft updated its website to better explain what its privacy policy and the impact of Windows 10. On Tuesday Apple also went into greater detail to explain privacy settings, broken down explicitly by product and service.
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The changes indicate that privacy is increasingly becoming an area in which companies compete.
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And since this is a competition, Apple fired an arrow at Google: "Some companies mine your cloud data or email for personal information to serve you targeted ads. We don’t."
Dive Insight:
As consumers become increasingly concerned over privacy violations and data breaches, companies may find touting strong privacy policies gives them a marketing edge.
Both Microsoft and Apple made sure to stress that they do not read users email in order to target advertising.
"We don't use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files to choose which ads to show you," said Microsoft.
However, both Microsoft and Apple admit that they collect information about users of their software.