Dive Brief:
- Big Data will continue to see major growth in 2017, with 97% of businesses reporting they plan to do "as much or more" with Big Data over the next three months, according to the 2016 Big Data Maturity Survey from AtScale, which surveyed 2,550 Big Data professionals at 1,400 companies around the world.
- The report found two-thirds of respondents now see Big Data as "strategic." Only 19% said they consider Big Data experimental.
- Business Intelligence is the number one workload for Big Data, with 75% of respondents planning on using BI on Big Data, according to AtScale.
Dive Insight:
Big Data may not get as much ink as it once did, but that doesn’t mean it’s any less important to the enterprise. Companies are using Big Data and analytics in a number of ways, from identifying risk and fraud to creating product insights organizations can act on.
The AtScale study also found most companies now deploy Big Data in the cloud rather than keeping it on premises. "There’s been a clear surge in use of Big Data in the Cloud over the last year and what’s perhaps as interesting is the fact that respondents are far more likely to achieve tangible value when their data is in the cloud," said AtScale CTO and co-founder Matt Baird in a press release.
An October report from IDC predicted Big Data and business analytics revenues worldwide will grow from $130.1 billion in 2016 to more than $203 billion in 2020. The banking, discrete manufacturing, process manufacturing, federal/central government and professional services industries are driving the majority of the growth.
A large part of that expected growth is because new insights from vast data troves can help organizations stay more clued into customer bases. Companies all around want to provide value that will keep customers coming back. And now companies are thinking more creatively about how they can employ data, boosting the demand for products that can help highlight insight.
