Dive Brief:

• Salesforce confirmed it plans to roll out its new Artificial Intelligence tool called Einstein at its annual Dreamforce conference early next month, according to an announcement.
• Einstein will integrate AI across the company’s portfolio of products, making AI simpler while allowing "any company to deliver smarter, personalized and more predictive customer experiences," according to the announcement. 
• Einstein will work across Salesforce's cloud offerings, including its sales, service, marketing and analytics, community, IoT and App clouds. The technology is embedded with the service offerings, automatically delivering insights and helping to automate tasks. 

Dive Insight:

Last month, Salesforce CEO Marc Benioff first hinted at the new product and said that Einstein will become part of the "nerve system" for the business, allowing for the application of predictive and analytical capabilities into nearly every part of the business. 

The San Francisco-based business software and cloud solutions provider has purchased several AI companies over the past two years, including MetaMind, which could all work to boost Einstein's capabilities. The company is emphasizing how their new product makes AI available to all, especially in a time where the cost is often still prohibitive and companies do not have the resources to enable it. 

Now, the company can boast that, in a way, they're offering AI as a Service. Benioff is looking for a way to generate new growth for the company. Although Salesforce is the world’s fourth-biggest enterprise software company, with approximately 45% of the sales-software market, like any tech company today, Benioff knows continuous innovation is essential to survival.