Samsung’s recall of its Galaxy Note 7 did not hurt the company, at least not in the short term, according to preliminary third quarter smartphone sales numbers from International Data Corp. (IDC).
Overall, vendors shipped a total of 362.9 million smartphones worldwide in the third quarter of 2016, according to IDC, up 1% compared to the same quarter a year earlier.
Samsung remained the top smartphone vendor in the third quarter, with 20% market share. Samsung was followed by Apple, with 12.5% market share.
Overall, smartphone shipments grew 5.3% over the second quarter of 2016, with the top five vendors (Samsung, Apple, Huawei, OPPO and vivo) remaining the same. Long-term implications of the Galaxy Note 7 recall may not be seen until the fourth quarter, if at all.
An IDC poll of U.S. consumers about the Galaxy Note 7 recall showed it doesn't appear to have harmed the brand so far, with most respondents indicating their view of Samsung's response to the Note 7 recall was mostly neutral to positive.
Despite continued market dominance, growth appears to be slowing for both Samsung and Apple. Samsung shipments were down 13.5% and Apple’s were down 5.3% for the quarter. Meanwhile, Huawei, OPPO and vivo all saw shipment numbers and market share grow. OPPO saw the biggest leap, with 121% growth in the quarter.
The three Chinese companies are looking to disrupt the smartphone market with strong products offered at a fraction of the cost of their Apple and Samsung counterparts. Though the brands are sold primarily in China and Western Europe right now, its possible they could eventually challenge Apple and Samsung in the U.S.