- Security and data shaped enterprise application priorities in 2019, with data warehousing platform Snowflake, incident management system Opsgenie and hyperscale staple Google Cloud Platform leading the list of fastest growing apps last year. Identity and access management company Okta produced the rankings, which analyzed the login activity of 7,400 customers.
- Well-known names in enterprise tech make up the list of most-popular apps by number of customers. Microsoft Office 365, Salesforce, Amazon Web Services, G Suite and Atlassian's product suite top the ranking. For six years in a row, Microsoft Office 365 and Salesforce have consistently held on to the No. 1 and No. 2 spots.
- Despite massive Office 365 adoption, 78% of Okta's customers who use the bundle also adopt one or more pure-play app such as Slack or Zoom. More than 30% of Office 365 customers also use G Suite solutions.
In choosing business apps, decision makers seek efficiency and results. When in doubt, they tap a mix of market-leading vendors and rising best-in-breed providers.
The average number of apps per customer reached 88 in 2019, up from 83 in 2018. That number has steadily risen since Okta's initial report in 2016, when the average customer used 72 apps.
The trend signals the bundled approach put forth by companies like Google and Microsoft does not necessarily mean vendor exclusivity.
In addition to increased interest in pure-play providers, the trend of app diversity is also pushed forward by expanding interest in data and security tools, which make up six of 10 companies on the fastest-growing list: Snowflake, Atlassian, Opsgenie, Google Cloud Platform, Splunk, Looker, and Envoy.
Top business apps by number of customers
|1||Microsoft Office 365|
|3||Amazon Web Services|
|5||Atlassian product suite|
SOURCE: Okta's Businesses @ Work report
Snowflake's significant year-over-year growth rate of 273% responds to increased reliance on data analytics for decision making at the enterprise level. It also indicates more processes within enterprise are going digital, with business intelligence tools expanding their prevalance in offices across the country.