Apple shares facial recognition data with apps, sparking privacy worries
Apple's new iPhone X lets people unlock their phones with a scanner that can be set to recognize the user's face, but how the facial data is used by marketers and mobile app developers raises serious privacy concerns, the Washington Post reports. The newspaper found holes in Apple's privacy protections that some may take issue with.
Apple, which has a history of expressing its commitment to user privacy, prohibits developers from selling facial information, using it to identify anonymous people and using it for advertising. Apps also are supposed to make clear why they are accessing facial data and to seek "conspicuous consent" from users.
The Washington Post offers a cautionary, consumer-oriented perspective about facial recognition technology that mobile marketers should consider when incorporating Face ID into their apps.
Apple is putting the new technology into the hands of a mass audience — as the company did with personal computers, graphic user interfaces controlled by a mouse, digital music distribution, smartphones and voice-activated digital assistants, among its long list of innovations.
As the newspaper points out, facial recognition has potential negative consequences like the invasion of privacy, constant surveillance and the potential for machines to make snap judgments about a person's mood, gender, race and sexuality.
Apple co-founder Steve Jobs had reservations about starting an App Store because of worries about policing the behavior of third-party app developers. The App Store ended up being a billion-dollar idea that transformed the software development industry, improved the functionality of iPhones, transformed the social media industry and solidified consumer loyalty. Whether or not Face ID will have a similar impact remains to be seen.
While Apple designed Face ID to have certain privacy protections, the company still faces challenges in making sure that app developers aren't abusing the facial data.
Long before the days of mobile devices, landline telephones were both a tool to provide instant communication and a major invasion of people's privacy. As telemarketing became a major industry, companies had to determine whether calling people in the middle of dinner was a good business practice. Consumer frustration led to new laws and regulations on the industry, and the same fate may await facial recognition.
- The Washington Post Apple is sharing your face with apps. That’s a new privacy worry.
- The Guardian Steve Jobs resisted third-party apps on iPhone, biography reveals
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