Dive Brief:
- Google released a new tool yesterday to help companies protect sensitive information from being shared via email.
- Gmail for Work now has Data Loss Prevention (DLP) capabilities, which allow administrators to set policies about what information users can send through Gmail.
- Google said the goal is to protect confidential information and make sure users don't accidentally leak important data.
Dive Insight:
DLP scans attachments to determine what types of files users are sending. Companies can then quarantine questionable messages until an administrator can review them. They can also remind users not to share confidential information outside of the company.
The use of DLP is not entirely new. Microsoft's Exchange Server and Exchange Online also allow administrators to set rules around what users can do, and companies like Cisco and Symantec also offer DLP systems.
The launch of DLP as part of Google for Work is part of Google's continued push to make its products more appealing to businesses. Several tech companies are working to improve their appeal to the enterprise market as the consumer market cools.
