Dive Brief:

• Microsoft is encouraging its resellers to help grow enterprise adoption of Windows 10, according to ZDNet.
• The company has asked partners to highlight the economic and security benefits of the new OS in particular.
• The company held several sessions focused on helping partners sell and deploy Windows 10 during its Worldwide Partner Conference last month.

Dive Insight:

Microsoft has pushed consumers and businesses to upgrade to Windows 10 with a heavy hand, and customers have not always reacted well. Now, the company is apparently asking its resellers to help push enterprises to upgrade as well. During Microsoft’s Worldwide Partner Conference in July, the company asked resellers to highlight the economic and security benefits of the new OS in particular.

During one of the sessions, presenters cited a financial analysis conducted by Forrester and commissioned by Microsoft that found that companies and organizations can save up to $404 per employee over a three-year span by adopting Windows 10, claiming that migrating to Windows 10 can pay for itself at most companies in 13 months.

Microsoft also wants resellers to emphasize that Windows 10 is easy to deploy, more secure than earlier versions of the OS and easy to manage.

A recent survey of IT professionals found 64% of respondents expect to migrate to Windows 10 within the next year.