Oracle is expanding its Oracle Cloud at Customer program to enable companies to run managed Platform-as-a-service or Software-as-a-service capabilities like ERP and CRM in their data centers, according to Geekwire.
The service was designed for companies that need to store data in their facilities due to legal, compliance or other reasons, but hire other companies to manage it for them.
With the new offering, Oracle owns the hardware and manages it for the customer, said Nirav Mehta, vice president of product management at Oracle, according to Geekwire.
The hybrid cloud model is growing in popularity as companies realize the benefits of keeping some critical data on site, either because they are required to or prefer to, while sending other data off to the public cloud. In fact, despite the popularity of public cloud, a recent report from the Uptime Institute found nearly 60% of spending on IT infrastructure will be used for on-premise IT infrastructure, including on-premise private cloud.
The new offering is not surprising given the propensity of cloud companies to continuously up the ante in terms of what they are willing to offer customers. Oracle in particular has been pulling out all the stops to gain traction in the cloud market since it introduced its second-generation cloud infrastructure at Oracle World last fall.
The company still has a way to go, though, Oracle did make Gartner's Magic Quadrant ranking this year. Gartner also cautioned that Oracle's offering is "currently a bare-bones 'minimum viable product."
Like other legacy tech companies, Oracle, which built an empire on its database software, has had to shift gears quickly to keep pace with a technology landscape that increasingly relies on cloud-based software and subscription models.