Shopping at Target without using the Target Circle app — a loyalty program that offers 1% back on purchases, discounts and personalized suggestions — is like shopping at Target in the 1990s.
The Target Circle app is just one example of how technology has shaped the shopping experience. And that creates a battle to find the best technologies and chiefs to oversee them.
As the weeks become days before Black Friday and Cyber Monday, retailers are leaning on their CIOs. Only tech executives have the insights necessary for executing a multicloud strategy choosing vendors and centralizing applications.
Here is a roundup of some of CIO Dive's 2019 coverage on retail technology leaders — from luxury brands to sporting goods — and how they navigate modernization and customer demands: