Music blares, lights flash, enormous screens alight with color and guest after guest — from executives to engineers — arrives on stage to tell the story of a technology feat.
Such is the Silicon Valley formula for introducing new products and services, one Google followed to the letter Tuesday, complete with livestream (which CIO Dive tuned in).
But new to the stage at Google Cloud Next '19 was Thomas Kurian, CEO of Google Cloud, the successor to Diane Greene, who was responsible for growing the enterprise business into a market contender.
An obstacle for Google is convincing enterprise customers of the company's long-term commitment to business technology, especially as headlines bring news of privacy concerns and large fines. To alleviate concerns, Google was quick to tell viewers of its commitment and show off partnerships with leading and traditional business, vendors and customers.
"Cloud is one of the largest areas of investment for Google as a company, so we are truly on this journey with you together and we are in it for the very long term," said Google CEO Sundar Pichai, speaking at Next '19 Tuesday.
Google Cloud has a vision of what it wants to offer customers across industries.
"We want to give them global scale, distributed, secure infrastructure, a digital transformation platform that helps people build innovative digital transformation solutions, and then industry-specific capability for digital transformation in a number of industries," said Kurian, speaking at Next '19 Tusday.
Based on feedback from customers, Google is making three technology initiatives a priority, according to Kurian:
Pushing hybrid cloud and building a technology stack that can run in customers' data centers they couldn't yet move to the cloud.
Creating a single programming model to allow customers to move workloads to Google cloud or other cloud providers without requiring much change.
Building a platform for customers to operate infrastructure across multiple clouds in a secure and consistent way.
The biggest news of the day was the introduction of Anthos and Google's push to become the digital transformation platform of choice, regardless of industry.
In line with the Google' play for openness and ease operating across cloud, Anthos is a platform to allow customers to run applications anywhere, from on-prem hardware to the public cloud.
The offering is for hybrid and multi-cloud customers, allowing businesses to run anywhere and consistently manage services, whether on Google's platform, on-prem or on other clouds.
Billed as a 100% software-based solution, it's long-term success depends on partnerships with established enterprise providers. Google struck a deal with Cisco, VMware, Dell EMC, Intel and Lenovo to allow for seamless infrastructure integrations, especially for customers still reliant on on-prem hardware.