Dive Brief:
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Coty, a global beauty company, relies on Microsoft 365 and Microsoft Cloud services, a move which decreased the company's dependence on local hardware and increased users' ability to "be productive anywhere," according to George Katsouris, global IT VP, operations and services at Coty, in a Microsoft customer case study.
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After Coty acquired Procter & Gamble Specialty Beauty in 2016, the company had six months to restructure its digital environment to seamlessly join the new 12,000 employees to existing ones. It was not long after the acquisition the company moved to adopt the cloud and was able to migrate to Office 365 in four months, according to the case study.
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The beauty company turned to Microsoft when it was searching for a "scalable, agile solution" for overall digital solutions. About 65% of Coty's employees use Windows 10 devices and the organization is working to update the remaining devices.
Dive Insight:
The move to the cloud is always strategic and finding a vendor that best compliments a business's practices is the first step. Microsoft already has an in as a primary cloud provider simply due to its legacy reputation in the enterprise.
Employees are familiar with Microsoft's software and that was one of the reasons Coty turned to Office 365. Through bundles like Office 365, Microsoft has enabled seamless adoptions, especially within its suite of cloud-based offerings. Microsoft CEO Satya Nadella predicted the company's cloud-based applications to be "a lot bigger than anything we've achieved."
That is a large feat for the company known for making personal computing accessible. However, the cloud is the foundation of enterprise digital transformation and Microsoft has made a conscious shift to accomodate that move.
In Q2 FY18, nearly two-thirds of Microsoft's $28.9 billion was from corporations and government entities. Revenue growth from enterprises is only expected to rise as Microsoft continues to create and push bundled packages that can be integrated with other large cloud providers.