Enterprises are leaning into AI as they contend with a barrage of challenges, including shifts in trade policy and consumer spending.
Given the changing conditions, CIOs are focused on cost management, but they are largely sparing AI projects from the chopping block. More than 4 in 5 executives said they intend to maintain or increase spending on AI and machine learning tools, according to a Boston Consulting Group report released in May.
Across industries, businesses are working to alleviate the economic pressure with help from AI, leveraging its productivity boosting power and potential for cost-cutting.
In the first half of the year, retailers, big beauty, restaurants and carmakers alike are trying to use technology to reach strategic goals.
Here are six stories that illustrate how enterprises are using AI and honing technology approaches as broader shifts add pressure: