- E-commerce sites have the fastest websites across four industries, though even those sites have significant room for improvement, according to new data from Radware.
- Radware studied the website speeds in the e-commerce, news and media, sports and travel and hospitality industries, industries that rely on daily online performance for revenue.
- Recent surveys from Akamai and Gomez.com found that almost half of users expect web sites to load in 2 seconds or less.
Users look for fast and efficient websites in almost any industry, from news to e-commerce. A fast website is especially important for companies that rely on their online sites for daily revenue. While a fast website can help a company gain and retain customers, slow sites can alienate the usually unforgiving user. Almost 80% of online shoppers who have trouble with website performance say they won't return to the e-commerce site, according to surveys from Akamai and Gomez.com.
Radware found the critical element in a company’s website is "time to interact" (TTI). The time it takes to load all items on a page was significantly less important than TTI. Just 24% of sites had a TTI of 3 seconds or less.
The e-commerce sites Radware examined averaged a TTI of 3.1 seconds. Amazon.com was the second fastest e-commerce site after Mercado Livre, an eBay-owned Brazilian online marketplace.
The top news and media sites had a median TII of 4.1 seconds and sports sites were even slower.