According to SAP, more than 78 percent of apps are abandoned after first use.
Poor app adoption is part of the reason why the majority of mobile strategies stall, according to a recent Accenture survey.
To be truly useful, internal mobile apps have to be used regularly.
CIOs often invest heavily in mobile apps for their workforce. But are these apps being used, and are they benefiting the business? Studies have found most adoption doesn't meet expectations. But there are steps CIOs can take to help ensure success. Early testing to gain feedback on usability and input on how an app will be received is critical, as is internal marketing. To help ensure success and ROI, CIOs should do their homework rather than simply developing an app and turning it loose. CIOs should also employ analytics and reporting to measure success once the app is launched.