Dive Brief:
- UnitedHealth and Microsoft have launched an app aimed at helping employers reopen their offices as most states have begun easing shelter-in-place restrictions against the advice of public health officials.
- The Microsoft-powered smartphone app, called ProtectWell, screens employees for COVID-19 and notifies their employers and coworkers in a push to provide peace of mind for employees returning to the workplace. Any workers found at-risk for the virus are directed to get a test, while the app notifies employers of the tests' results.
- UnitedHealth will control employees' medical data and manage opt-in and consent requirements for users, the healthcare company said Friday. The app will not provide tracking or contact tracing information, as under occupational health and safety rules, workers' personal health information must be separate from personnel records. Though it runs the app, Microsoft will not have access to identifiable employee information.
Dive Insight:
Health-tech startups, providers, diagnostic firms and more are popping up to offer their services helping U.S. employers get back to work, though the availability of reliable COVID-19 tests has been a major barrier to widespread testing, including in the workplace.
The slew of employer health tracking apps is raising privacy concerns. Consumers are split on whether or not they'd use such apps, and become warier when the app is managed by a technology company like Google, Apple or Microsoft, according to Kaiser Family Foundation polling.
Microsoft and UnitedHealth's offering uses an artificial intelligence chatbot to ask users questions to screen for COVID-19 symptoms or exposure based on Centers for Disease Control and Prevention guidelines. If it determines they're at risk, employers can direct their employees through a secure testing process that reports results directly back to employers.
The testing method will vary on an employer-by-employer basis, UnitedHealth spokesperson Eric Hausman told Healthcare Dive.
"For some employers, the app may enable an employee who needs a test to click a button and have a home test kit delivered to them; for others, an employee may be directed to call HR, or their supervisor, who will then direct them on where and how to obtain a test," Hausman said.
The system also includes guidelines and resources for workplace safety, including physical distancing and sanitation efforts, that employers can personalize for their workplace. UnitedHealth already uses the tool with its own frontline healthcare workers and is in the middle of rolling it out across the rest of its businesses, while Microsoft said it also planned to adopt the app for its more than 92,000 U.S.-based employees.
The two companies said the tool would be available to all U.S. employers for free.
Despite uncertainty around when and how states should ease social distancing — including a lack of key facts about the virus, like if recovered individuals can get infected again —more than half of Americans are comfortable returning to work, according to consumer insights firm Piplsay.
Other employer-focused COVID-19 apps have focused on contact tracing, an important tool in public health's arsenal for mitigating disease spread.
Last month, workforce management company Kronos unveiled an automated reporting tool for COVID-19 contact tracing allowing employers to zero in on at-risk employees. Apple and Google are working on a Bluetooth-based contact tracing and exposure notification system that will work across both iOS and Android phones, which could go-live as early as mid-May.